What is Be Recommended by AI?

It’s a practical guide and companion course that shows small businesses how to make their products and services discoverable and trusted by AI platforms such as ChatGPT, Google Gemini, Siri, Alexa, and Bing Copilot.

Who is this guide for?

Owners, solo entrepreneurs, and marketing teams of small companies with limited budgets who need to compete for visibility in an AI-driven search world.

You’ll learn how to: • Clean up your digital footprint so AI systems can correctly identify your business. • Use schema and structured data to make your site AI-readable. • Build trust signals through reviews, citations, and consistent profiles. • Create a Custom GPT or similar AI assistant to represent your brand inside ChatGPT. • Monitor and improve how AI tools describe and recommend you.

Do I need technical skills?

No. The book includes plain-language instructions for platforms like Wix, WordPress, and Shopify so you can implement the key steps without coding.

Why is this different from traditional SEO?

Traditional SEO tries to rank you on search-engine results pages. AI discovery focuses on being the trusted answer inside conversational tools. The book explains how to format content, earn citations, and build entity authority so AI assistants confidently recommend you.

What is the companion course?

An optional online course that follows the book’s roadmap with screen recordings, templates, and checklists to help you implement each step faster. The course release date will be announced, and it is planned for January.

How soon will I see results?

Many businesses notice improved AI visibility within a few weeks to a few months, depending on their starting point and how quickly they apply the steps.

How do I purchase the book or join the course?

Click the “Get Your Copy” or “Join the Course” buttons on this site. The book is available on Amazon and the course link will be emailed to you once it launches.

Why It’s Critical for Your Business to Be Read by AI

Ina &Co Marketing
Sep 19
2 min read

The Way People Search Has Already Changed

Your next customer may never see a traditional search results page. Instead of typing a query into Google and scrolling through ten blue links, they are asking ChatGPT, Gemini, Perplexity, Siri, or Alexa:

“Who’s the best [service/product] near me?”

These AI assistants don’t give a long list of options. They give one conversational answer—and that single answer shapes the buyer’s decision.

Search engines once rewarded clever keywords and backlinks, AI models parse and interpret: they look for clear facts, structured data and trusted sources. If they can’t confidently understand and verify who you are, your business is invisible—no matter how strong your classic SEO.

As Luca Cian, Professor of Marketing at UVA Darden, explains:

“We’re not just seeing the emergence of new tools — this is a fundamental transformation in how people make decisions. Consumers are increasingly offloading the mental burden of choice to AI, while still keeping the final say. I call this ‘augmented decision-making.’”

This shift means that being AI-readable is no longer optional—it’s how buying decisions are made.

Why Being “AI-Readable” Is Now a Survival Skill

1. The First Answer Wins

When the assistant responds, it usually names only one or two businesses. If you’re not included, the opportunity is lost before the user ever clicks a link.

2. AI Is Becoming the Default Gatekeeper

Voice assistants and chat-based tools are replacing search for quick decisions—restaurant picks, local services, product recommendations.

Google CEO Sundar Pichai captured this future in a 2025 interview:

“Search itself will continue to change profoundly in 2025. I think we are going to be able to tackle more complex questions than ever before.”

Complex questions—and the trust signals needed to answer them—are exactly what your business must prepare for.

3. Trust Signals Beat Advertising

AI favors entities it can verify—business profiles, structured data, independent reviews, Wikipedia mentions—not whoever buys the most ads.

What “Being Read by AI” Really Means

It’s not about AI liking your brand—it’s about AI understanding and trusting your information:

Structured data (Schema.org) so your pages are machine-readable.
Consistent digital footprint—your name, address and profiles match everywhere.
Authoritative citations—press mentions, quality reviews, knowledge panels.

These are the signals AI systems use to decide whose answer to quote.

From Optional to Mandatory

Just as websites became a baseline requirement in the 2000s and social media presence became essential in the 2010s, AI visibility is the new minimum standard.

Businesses that adapt early will capture attention while competitors remain invisible. Those that wait will discover that the conversation—and their customers—has already moved on.

The Bottom Line

If AI assistants can’t read you, they can’t recommend you.To stay discoverable, start now: clean your digital footprint, add structured data, and build trust signals across the web.

Being “AI-readable” isn’t just a marketing edge anymore—it’s how you stay in the game.